Buy Local Shop Profile: West Coast Paddle Sports

West Coast Paddle


4360 Morena Blvd, #130
San Diego, CA. 92117
(858) 272 3278

What board companies do you carry?

Jimmy Lewis, Starboard, 404, SIC Maui, Riviera, Boga,La Hui Kai, Kings, Surftech-Bark, Infinity, Guy Takayama

What paddles do you carry?

SUP: Quickblade, Kialoa, Werner, Hippo Stick, Puakea, Riviera, Art in Surf, OUTRIGGER: QuickBlade, Kialoa, Puakea

Do you have Paddleboard Rentals?


Do you offer lessons?


What other services do you provide?

Small repairs and deck cutting and installation, paddle fitting and maintenance, Demo Days, events like SUPSwap Meets, paddle fitness seminars, guest speakers and clinics.

West Coast Paddle

What is your biggest challenge as a retailer?

Properly educating the customers on the right equipment to suit their needs, and explaining quality and pricing.

On a scale of 1-10 how healthy is the sport?


On a scale of 1-10 how likely will the sport continue to grow in this next year?


Where will we see the growth if any?


Do you have any advice for manufacturers?

Not really

What kind of paddling settings and conditions are near your shop? Remember – we need all the details!! Make us want to paddle there!

We have the beautiful Mission Bay Aquatic Park, within one mile of our shop and San Diego Bay within six miles. We have light to no wind in the morning, which makes for ideal paddling conditions. The ocean is only five miles from the shop and we have surf all year long. The weather in San Diegop averages about 70 degrees and the water temps vary from a low of about 56 to around 72 in the summer time. There are many paddle groups in town including five outrigger clubs on Mission Bay alone.

What is it about paddling that gets you up in the morning? That gets you excited? We REALLY want to know!

A quick bit of excercise, a bit of social paddling and or pure solitude when you need it.

Describe your local paddle community. When do you get together and what are they like?

The paddle community as a whole is one of a close knit family. One of our vendors has a saying,”If you paddle, you get it” You can be an outrigger, prone or stand up paddler and be welcomed wherever you go.

West Coast Paddle

What local events do you have and what are their dates and locations?

Sunday, Sunday, Sunday, Prone and SUP Races: June 12, August 7, Sept. 25 Bonita Cove, Mission Bay

The WCPS/San Diego Canoe and Kayak Team Turkey Paddle and Potluck: Nov 25 Mission Bay
WCPS Annual SUP SWAP MEET: April 30 and Nov: TBA

Best piece of SUP advice you give to paddlers?

Hold your paddle the right way, and wear your PFD

What are your must-have accessories for every paddler?

Beside a WCPS paddle shirt and Hat? A PFD and Leash, and Paddle, and Board, and Rack Pads, and Strap, and…………………………………………….

West Coast Paddle