Buy Local Shop Profile: Aloha Paddle Martha’s Vineyard

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We’re located in on the island of Martha’s Vineyard, Massachusetts. We’re a mobile Standup paddle business with access to all of the best paddling locations on the island.

Buy Local Shop Aloha Paddle
Owner Nicole Corbo and her partner Adrian Johnson

What board companies do you carry?

Yolo Board

What paddles do you carry?

Yolo Board

Do you have Paddleboard Rentals?


Do you offer lessons?


What other services do you provide?

Guided tours, hike and paddle tours, special needs adapted SUP, beach cookouts

Buy Local Shop Aloha Paddle

What is your biggest challenge as a retailer?

That the market is flooded with cheaply made low-quality SUP equipment.

On a scale of 1-10, how healthy is the sport?


How likely will the sport continue to grow in this next year?


Where will we see the growth if any?

In destination paddle guiding and training companies that cater to the emerging population of experienced paddlers.

Do you have any advice for manufacturers?

Keep the board line as compact as possible, fewer better shapes.

What kind of paddling settings and conditions are near your shop? Remember – we need all the details!! Make us want to paddle there!

The island of Martha’s Vineyard is located just off the southern coast of Massachusetts. We have access to every type of paddling from peeling point breaks to glassy inlets and estuaries. We use SUP hand trailers to hike into the most secluded spots on our ‘Hike and Paddle Adventures’.

What is it about paddling that gets you up in the morning? That gets you excited? We REALLY want to know!

There are so many things that keep me coming back for more, but ultimately it’s how natural and healthy it makes me feel, and the gentle way one has to apply force to the board and paddle to move through the water efficiently, contrary in so many ways to all of the other bone-rattling adrenaline sports I’ve done in my life.

Describe your local paddle community. When do you get together and what are they like?

Until this year I was very much afflicted with the urge to compete in races, and the community that participates in the New England SUP races have to be some of the coolest people around, down to earth, genuine good souls, but once the gun goes off, fiercely competitive animals! This season I’m committed to building a new community of paddlers, on an island that has the potential to become a world class paddling destination. There are plenty of locals now with boards on their roofs, but everyone paddles alone, so with a little perseverance it shouldn’t be too hard to bring people together for some good times on the water while kindling some new friendships at the same time.

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What local events do you have and what are their dates and locations?

Run of the Charles – April 24 2016; Boston MA
Paddle for Plummer – July 16 2016; Salem MA
Standup for the Lake – Aug. 6; Burlington VT
The Cape Cod Bay Crossing – Aug. 27 2016; Plymouth MA
Newport SUP Cup – Aug 27; Newport RI
Providence Paddle Battle – Sept 4; Providence RI
Paddle for the Bays – Sept 17; Cotuit MA

Best piece of SUP advice you give to paddlers?

Relax the death grip on the paddle and be gentle with the water, you’ll be faster that way.

What are your must-have accessories for every paddler?

Polarized glasses, hydration pack, coil leash and waist belt PFD.





Buy Local Shop Aloha Paddle